The Biography of a Failed Venture
Desai, Prashant
In April 2017, Prashant Desai started a venture to build India's first truly Indian sports brand D: FY (like Nike). In six months, Rajiv Mehta, who started Puma India and led it for seven years, joined him as a partner. In 30 months, the business lost Rs 30 crore, virtually wiping out all that Prashant had earned for nearly thirty years. The venture failed not because Prashant did not possess the necessary vision, determination, and courage, i...